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When you comply with social media advertising information (which presumably you do when you’re studying this), you’ve little doubt learn a number of tales about APIs, largely in relation to third-party purposes.
However when you’re not a programmer, chances are you’ll not perceive what an API is, and the way it pertains to digital advertising techniques.
To supply some extra perception on this, the group from Salesforce have put collectively this infographic, which takes a broader have a look at the assorted methods wherein APIs can be utilized.
It may assist you higher contextualize extra API-related dialogue.